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  • About Us

  • Family-run and independent, AJ’s Classic Cakes (AJ’s) is a multi-award winning Artisan Bakery specialising in gluten free and vegan cakes in a variety of flavours. 

    The cottage industry is based in Balsall Common village near Coventry and caters to cake lovers locally and within the West Midlands and Warwickshire areas.

  • “Passionate about baking!”

    Angela Jones, founder of AJ’s Classic Cakes, is passionate about providing delectable cakes to whet your appetite. Experience home baked cakes that not only look and smell delicious but are sure to satisfy with every bite! The Gluten Free and Vegan Cake Ranges are allergen friendly to accommodate your special dietary requirements.

    Angela says,

    “I want us all to enjoy traditional, flavoursome teatime cakes which we savoured as children. There is nothing more enjoyable than having afternoon tea in calming surroundings, served on pretty china, with spotless white tablecloths and napkins. Sheer Heaven!”

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    “Cakes that tickle your taste buds every time!”

    It is important that a cake looks and tastes delectable – there are no half measures. AJ’s strongly believe that good quality ingredients, a well-balanced recipe and tender loving care goes into making beautiful cakes. Ingredients are an important factor so AJ's use a good quality butter, locally sourced free range eggs, full fat milk and cream, and fresh fruit and vegetables whenever possible as these add a natural sweetness and moisture to the bake.

    All cakes displayed in The Shop have gone through an extensive process to ensure they look presentable and taste delicious. To this end, AJ’s have used the services of local Taste Testing Teams to ensure the Bakers high standards are met.

  • “Our customers are important

    to us!”

    AJ’s Classic Cakes provide a personal service to everyone irrespective of whether the customer wishes to purchase a box of cakes from The Shop or place a bespoke order with the Baker.

    • Your cakes are freshly baked to order;
    • Each cake box is gift wrapped with care and attention;
    •  Your cakes are hand delivered by us to ensure the cakes arrive in good condition and at a time that is mutually convenient.

  • The business is registered with Solihull Borough Council and a Level 2 Award in Food Safety in Catering has been successfully completed to ensure hygiene standards are maintained.